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Are targeted TV ads smart?
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
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Religious and Social Attitudes of UK Christians in 2011
A poll carried out by Ipsos for the Richard Dawkins Foundation focused on beliefs and attitudes of self-identifed UK Christians.
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The state of play in the US 2012 election
The GOP still can't decide on a candidate to face the President, but they still want your campaign money, observes Sir Robert Worcester in The American.
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The Value of Biometrics
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole of ASI in Brand Republic.
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Moving for money
Half of Britons are willing to move to another UK city for a job if it pays more, but only around one in three (26%) say they would move abroad according to our Ipsos Global @dvisor carried out online in 24 countries.
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Provide clearer information to consumers, says Ofgem Consumer First Panel
Ofgem-commissioned `Consumer First Panel' calls for more easily understood communication of pricing, tariffs and energy use to consumers.
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A holiday for advertisers
Tara Beard-Knowland of Ipsos ASI celebrates the phenomenon of Super Bowl advertising in Campaign magazine.
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Consumer First Research Panel for Ofgem
Ofgem recently commissioned Ipsos conduct their Consumer First Research Panel. Each wave of the panel will consist of 6 workshops with c.18 panellists at each event, recruited to reflect a cross-section of GB energy customers. The panel will be reconvened again in early March.
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Halifax Housing Market Confidence Tracker
More Britons expect house prices to rise rather than fall over the next twelve months, according to the Halifax Housing Market Confidence tracker, conducted by Ipsos.
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More than a million
On behalf of Macmillan Cancer Support, Ipsos has conducted a survey of people in the UK who look after someone with cancer.