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Trust On The Line: How healthcare in the UK is being reshaped
Trust is changing shape. Institutional trust remains under pressure.
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Over 8 in 10 Britons concerned about impact of Iran conflict on fuel/energy prices as belief in the special relationship falls
New polling data from Ipsos in the UK, carried out 6-10 March 2026, explores British public attitudes towards the conflict between US and Israel and Iran, the ‘special relationship’, and defence spending.
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Reform UK holds 7-point lead over Labour, Greens up 5 points
Reform UK still hold a clear lead over Labour. This lead is 7 points today – one point down from January and 8 points down from their 15-point lead in November
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Making AI work for Europe
Generative AI could boost EU GDP by up to €1.4 trillion over the next decade, but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.
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International Women's Day 2026: Spotlight Projects in Public Affairs
As has now become a tradition for our team; to mark International Women’s Day 2026 we have taken the opportunity to reflect on the wide range of policy areas and projects delivered across Public Affairs over the past year. In this third edition, we shine a spotlight on how this work aligns with and advances this year’s theme, “Give to Gain.”
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Almost a third of Gen Z men globally agree a wife should obey her husband
Our 2026 International Women's Day study, conducted in 29 countries via the Ipsos Global Advisor platform, finds that young men today are more likely than those in older generations to hold traditional views about gender roles.
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SNP maintain polling lead in Scotland but four in ten say they may change their minds
SNP lead constituency voting intentions on 36% (+1 from early December).
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UK businesses split on whether Keir Starmer should step down amid slight fall in economic pessimism
New polling from Ipsos finds slight improvements in economic outlook among businesses and the general public but many concerns remain. Fieldwork was carried out before the Spring Statement and recent conflict in the Middle East.
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Immigration continues to be seen as the most important issue facing Britain
The February 2026 Ipsos Issues Index reveals that immigration continued to be seen as the biggest issue facing the country that month.
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52% of Britons say Keir Starmer should stand down as PM and Leader of the Labour Party
New data finds the public is in doubt as to the continued political viability of Keir Starmer as the Leader of the Labour Party.