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Reuters/Ipsos Political Monitor December 2011
The December Reuters/Ipsos Political Monitor shows Conservative support has risen significantly since November while over half think Cameron and Osborne have handled the current economic crisis in Europe well
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Media Research: Reasons to be cheerful
In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year's Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.
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Scots support early referendum as support for independence increases
Over a third of voters now back a fully independent Scotland in a referendum which most Scots want to be held within the next two years, as revealed in our new poll for The Times and the Sun.
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Mum's gone to...McFly?!
As the reality TV season starts to draw to a close what is Ipsos ASI's view on how programme sponsorship has fared? Louise Brice writes in MediaWeek.
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Scottish Public Opinion Monitor: December 2011
As a momentous 2011 draws to a close, public backing for the SNP has slightly increased, giving the party double the support enjoyed by Labour in our latest Holyrood poll.
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Understanding Society - December 2011
In our latest issue of Understanding Society we round up how public opinion has been affected by the major events of an extraordinary year, and what it means for politicians, policy makers and public services in the future.
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The High Street is dead, long live the High Street
Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.
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Brand Loyalty
Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.
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The 'lost decade' of retrenchment
Ben Page, Chief Executive of Ipsos, says facing year after year of cuts to local government means that we are not going to be out of the woods by the next election.
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BBC Shopping Experience
The BBC's Panorama programme commissioned Ipsos to conduct research among consumers into their supermarket shopping experience.