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Congratulations to our MRS Awards Finalists
Ipsos is celebrating its five nominations in the Market Research Society (MRS) Awards 2012.
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The Scarring of the British Shopper
Research shows that the current turbulent economic times could be significantly altering the mindset of British shoppers, writes Dr Tim Denison of Ipsos Retail Performance.
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Consumer First Panel for Ofgem - Wave 4
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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The international league of economic gloom
One in seven Britons (14%) believe the economy is in good shape according to our Global @dvisor poll carried out in 24 countries.
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Fifty shades of opportunity
Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.
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Consumer First Panel for Ofgem - Wave 3
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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A Brilliant Year for Britishness
What does it mean to be British in 2012? Lauren Mattey, Andy McQuade and Jennifer Mallett of Ipsos Marketing ask the question in Brand Republic.
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The Brits' approach to innovation - our understated nation
In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic.
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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
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Think BR: Communicating Britishness through advertising
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole of Ipsos ASI in Brand Republic.