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When is a tiger not a tiger?
Jonathan Weeks in Campaign writes about a letter from a 3-and-a-half-year-old girl to Sainsbury's about Tiger Bread.
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Latest official radio listening figures released
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3.
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Consumer First Panel for Ofgem - Wave 1
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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CSR in a social media driven world
Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.
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Protecting audiences in a converged world
Ofcom commissioned Ipsos to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.
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London 2012 - ignoring the guerrilla in the room
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.
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The loyalty equation: usability vs. visibility
With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss writes for The Grocer.
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Olympic Games beneficial to Captains of Industry
A quarter of Captains of Industry (25%) think the Olympic Games will benefit their business, with less than one in ten (8%) saying the Games will have a detrimental effect.
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The world of media research in 2012
The latest innovation in Media research enables us to obtain a clear picture of the true behaviour of today's listeners, consumers, readers and others.
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Smartphone advertising: form, functionality and brand
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?