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Working through COVID-19: What behaviours will bounce back and what will stick?
Research from Nationwide Building Society and Ipsos reveals tensions over the future of homeworking as employers and employees navigate its benefits and challenges.
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First report from new Food and You 2 survey published
Ipsos were commissioned by the Food Standards Agency (FSA) to develop and run a new biannual flagship survey, Food and You 2.
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Attitudes towards increasing the contactless card payment limit to £100
New data from Ipsos Financial Services research shows consumers are broadly in favour of increasing the contactless card payment limit though are divided on whether it should rise to £100.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Are we approaching a crucial point in financial behavioural change?
Coronavirus didn’t just shake the financial stability of consumers, it made many realise the volatility created by their past financial behaviours. Associate Director Kerry Barringer analyses the impact of COVID-19 on consumers' personal financial situations and the likely longevity of any financial behavioural changes.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly Ipsos podcast exploring the latest research and insights into all things Customer Experience, Mystery Shopping and Channel Performance.
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Data Integration: Understanding media in context
As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.