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Preliminary thematic findings report: London Youth Reducing Reoffending Programme
Ipsos issues a response to the BBC article on Preliminary Thematic Findings Report on the London Youth Reducing Reoffending Programme.
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The Age of Big Data
Louise Brice in MediaWeek outlines the 3 key elements to get the most out of your data sources.
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Being uncomfortable with social media
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland in Brand Republic.
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Storytelling... and re-telling
In her latest Campaign blog, Tara Beard-Knowland says storytelling is a compelling way for brands to communicate.
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The buck starts here
Jonathan Weeks blogs in Marketing magazine on the role of CSR for manufacturers and retailers.
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Branding Celebrities
Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising.
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Getting inspired
In her latest Campaign blog, Tara Beard-Knowland of Ipsos ASI finds inspiration in the emotions expressed by our advertising research graduate candiates.
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The Youth of Today
Researching younger age groups has never been easy. How can we continue to engage young people in market research?
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[sp]innovation & the art of wheel reinvention
How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?
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The Retailer-Manufacturer Collaboration - Where's it going wrong?
Many retailers and manufacturers are missing out on opportunities to collaborate and share valuable insights, writes Susan Malcolm, Managing Director of Ipsos Marketing in Brand Republic.