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Going public on the private screen
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
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Personal Priorities
Claire Lambert in Public Finance discusses how disabled people can benefit from personalised services and the impact of the Right to Control Trailblazers.
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After Fukushima Public Opinion is Still Unclear on Nuclear Power
Bobby discusses the impact of the Fukushima tragedy on public opinions of nuclear power.
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Pulling on his heartstrings
Tara Beard-Knowland of Ipsos ASI reminds us in Campaign that emotion is for everyone and that telling a great story can make your brand a hero.
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Ipsos forms partnership with world-renowned art college for data visualisation
Ipsos are proud to announce today a new partnership with The Design Laboratory that aims to transform the visual representation of data for clients.
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Are you being served? Benchmarking residents' perceptions of local government
Today, the Local Government Association and London Councils formally launch their consultation on how local councils can best benchmark on key perception-based measures, based on a review conducted by Ipsos.
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Will your innovation sink or swim?
Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.
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A New Poster Girl. Or Boy.
Louise Brice blogs in MediaWeek on facial recognition in advertising and what consumers perceive as true innovation.
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Mass vs. Class
Tara Beard-Knowland of Ipsos ASI asks if luxury brands can tell their story to the masses without diluting their brand equity.
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Can Johann Lamont reverse Labour's decline in Scotland?
The new Scottish Labour leader has to define her vision for Scotland's future, and fast, as she prepares to help her party defend control of Glasgow City Council