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Ipsos ASI Creates a `Smart' New Research App to Measure Brand Touchpoints in Real-Time
With the launch of Brand Shout, Ipsos ASI is putting brand research right into the hands of consumers.
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Honesty and integrity: Is this the edge businesses need in a stagnant economy?
In our Financial Statement blog, Victoria Clarke of Ipsos Loyalty talks about how honesty and integrity could be the key to competitive edge for businesses.
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Key trends in Big Data and the opportunity this provides for the Market Research industry
Financial Statement blog: Charles Adriaenssens asks how our industry should approach Big Data and incorporate it into its offer.
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Politics and tenure: the state of play
Ben Marshall blogs for Shelter on party support among housing tenures and variations in likely turnout.
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Ipsos unveils the top ten Influential Brands in the UK
Ipsos is proud to announce the results of the first annual Influential Brands study at the Soho Hotel, London.
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Ipsos response to the Sunday Times
Ipsos issues a statement in response to today's article in the Sunday Times.
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The housing market: what the public thinks
The Financial Statement blog: Ben Marshall writes up findings from our latest housing market confidence survey for the Halifax Building Society.