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The Coalition's balancing act
What can public opinion polling tell us about the strength of the coalition and where it should go from here? By Sarah Pope and Helen Cleary for politics.co.uk.
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Smartphones on the rise - but for how long?
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?
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The Road to Digital Success
What do we know today about what characterises the most effective digital advertising?
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A Guide to getting the best out of your Segmentation Analyses
A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions. -
Do They Know It's Christmas? DAB radio listeners do.
The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases.
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The Coalition's first year: the public gives its verdict
One year into the Coalition government, what does the public think? Ipsos has produced a briefing pack on public attitudes towards the Coalition a year on.
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LibDem voters switching to Labour
New analysis of Ipsos's polls conducted since the start of 2011 shows how 2010 voters would vote now.
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The Bigger and Older Nation
It has been well reported that we are getting older as a nation. Is the media industry taking heed?
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Ipsos's Great British Royal Weekend: Bumper response to mobile survey
This weekend over 750 panellists were recruited from Ipsos's online panel to download our bespoke Royal Wedding app to their smartphones.
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Scots feeling more confident about economic prospects
With the Holyrood election only a week away, we assess the public mood and whether there are signs that consumer spending points the way to economic recovery.