Search
-
A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
-
Ipsos Research Highlights - 24 July 2020
In this week's Ipsos Research Highlights we look at how the public feels about wearing face masks in shops, their priorities for British infrastructure and where they place themselves on the political scale.
-
Ipsos Research Highlights - 17 July 2020
In this week's Ipsos Research Highlights include how the public feel about the recent Government communications, Boris Johnson's favourability ratings and latest findings from the recent COVID-19 home testing study.
-
Ipsos Research Highlights - 10 July 2020
In this week's Ipsos Research Highlights include whether the British public think the coronavirus restrictions were taken too late, platforming progressivism and the ninth edition of Signals.
-
Ipsos Research Highlights - 26 June 2020
In this week's Ipsos Research Highlights features we explore the top concerns around the world today, the global responses to the peaceful protest in the U.S. and how people in the UK feel about a return to workplaces.
-
Ipsos Research Highlights - 19 June 2020
This week's Ipsos Research Highlights features our eighth edition of Signals, our first Ipsos Politics & Society podcast and the top issues facing Britons.
-
Organisational responses to COVID-19 based on the Forces of CX
The way organisations have responded to customers and employees has been a true sign of their culture and ability to adapt. These articles examine how some of the world’s biggest brands have acted in the months since the pandemic began, and how your brand’s consumer response can be on-point, based on the Ipsos Forces of CX: A human-centric framework to help organisations better design and deliver customer experience.
-
Ipsos Research Highlights - 22 May 2020
This week's Ipsos Research Highlights features how the public feel about the recent Government communications, how we feel about life after lockdown, and our sixth edition of Signals exploring the pandemic globally.