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Beyond Price Promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
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Digital-only banks are winning over more UK consumers
13% of new current accounts opened in the UK from Jan-June 2019 were digital-only fintech banks.
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Aviation Index 2019 - public attitudes towards aviation in the UK
Ipsos's second Aviation Index survey for NATS (National Air Traffic Services) finds the public more likely to anticipate adverse Brexit-related impacts on flying, and keener on the industry delivering sustainable flying.
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Is climate change important to consumers?
Does public pressure mean that we are reaching a tipping point whereby big business has no choice but to pursue a sustainable finance strategy? Ben Page writes for the Social Market Foundation.
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Regulated industries and the power of public opinion
Communicators intent on building their organisation’s reputation and protecting its licence to operate, need to be attuned to the shifting tides of public opinion to help manage risk and maximise opportunity.
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Half of Brits think there are more advantages to being a man than a woman
A new global study by Ipsos, in collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, investigates global attitudes towards gender equality and men's role in its achievement.
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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability.
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Ipsos Update - January 2019
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.