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Ipsos Research Highlights - December 2018
Welcome to our final review of 2018. Theresa May gets a reprieve but the public don’t like her EU withdrawal deal and we find a group of people less trusted than estate agents and politicians!
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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
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How brands can align themselves with local sentiment
As consumer tastes shift towards local, artisanal goods, established corporate brands need to understand the appeal of such products, and how they can more closely align themselves with consumer values.
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Ipsos Research Highlights - October 2018
Welcome to our review of October. This month saw a further fall in confidence in Theresa May, more concern about Brexit (only 29% think we'll get a deal), and support for more public spending and tax cuts in the Budget.
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Energy sector reputations: time to power up?
The energy sector has an image problem. From domestic suppliers to international oil and gas companies, firms face an uphill struggle to be viewed in a more positive light by a wide range of their stakeholders – as issues around the environment, along with pricing concerns, shape perceptions amongst consumers, regulators, and the media.
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What worries the world? September 2018
New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption. Concern about Healthcare in Britain falls but it is still the top worry for Britons for the eleventh successive month
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'Anti-system' sentiment is still strong around the world
A major new Ipsos survey across 25 countries, reveals that 'anti system' sentiment is still strong around the world, although fewer think their country is in decline compared with 2016.
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Ipsos Research Highlights - July 2018
Ipsos's Research Highlights for July 2018 includes concern about Britain and Europe hits previously unrecorded levels, the lives and choices of Generation Z and Theresa May’s ratings fall to their lowest point yet.
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Ipsos Research Highlights - June 2018
Ipsos's Research Highlights for June 2018 includes the new Inclusiveness Index, thoughts towards the Brexit negotiations and public views on funding for the NHS.
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Impersonal service? Ensuring AI enhances rather than diminishes the customer experience
Artificial intelligence promises to revolutionise customers’ engagement with brands and organisations. But how do we realise the potential of AI to overturn the widespread perception that customer service is getting more automated and impersonal? Matthew Chatterton highlights five steps companies can take to ensure AI plays a positive role in delivering for customers.