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Nearly half of Gen Z say they would eat lab grown meat products, much higher than older generations
New research from Ipsos in the UK reveals that nearly half (47%) of Generation Z Brits say they would eat cultivated – otherwise known as ‘lab grown’ - meat products.
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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EV Transition Tracker: Wave 1
Ipsos conducted fieldwork for the first wave of Motability Operations' Electric Vehicle Transition Tracker in April 2025
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Community as a Superpower: Why Refugees Seek Belonging
Our Managing Director, Public Affairs Trinh Tu reflects on why refugees seek belonging using the findings of this year's World Refugee Day survey.
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Migration, Skills, and Public Trust: Rethinking the UK's Policy Approach
The Government should take this opportunity to reconsider the role of immigration in addressing labour market demands through the implementation of its Immigration White Paper.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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"The system is broken": Ipsos study across 31 countries reveals deepening distrust in politics and elites
In 29/31 countries, a majority of the public say that the “economy is rigged to advantage the rich and powerful”, with South Korea, Italy and Germany seeing double-digit increases since 2022.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Behaviours and views on recycling, waste and plastics pollution in England
Trends to recycle more and reduce waste and plastic pollution are on the rise amongst consumers.
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Customer Interactions Matter
Unlock the Power of Real-Time Retail Insights with Mystery Shop Essentials.