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Taking a stand: how do companies get it right?
New research from the Ipsos Global Reputation Centre asked business leaders, consumers, Members of Parliament, and journalists for their views on corporate activism – examining the potential risks and benefits of taking a corporate stance, how organisations can determine which issues they speak on, and how to communicate their views when they do.
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Ipsos Research Highlights - September 2017
Ipsos's Research Highlights for September 2017 includes Brexit as the biggest issue facing Britain, an improvement in Jeremy Corbyn's ratings and Ipsos Lates.
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Patient-Centricity: Decoding The Buzzword
No matter how you slice it, pharmaceutical companies across the industry are scrambling to be perceived as putting the patient first. But who is making good on this? What more needs to be done?
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Diversity matters (and inclusion does, too)
In our latest blog, Jordana Moser, Senior Research Executive at Ipsos LEAD, discusses how diversity and inclusion affects employee engagement.
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Video games tax relief evaluation
Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research with UK video games developers to explore the impact of Video Games Tax Relief (VGTR) on the production of culturally British and European video games.
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Ipsos Research Highlights - August 2017
Ipsos's Research Highlights for August 2017 includes seven in ten Britons think the country is on the wrong track but Global Consumer Confidence is on the rise.
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Measuring employee engagement in digital times
In our latest blog, JB Aloy, Global Head of Workforce Analytics Solutions and Employee Experience Insights at Ipsos LEAD, explores the future of Employee Engagement and tackles the specific challenges HR leaders need to overcome.
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Ipsos Research Highlights - July 2017
Ipsos's Research Highlights for July 2017 includes the biggest issues facing Britain, the barriers to adoption of electric cars and we try to find out whether Shakespeare still shocks.
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Millennial Myths and Realities
A major new Ipsos report into Millennials reveals the truth about the “most derided generation”.
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Ipsos Research Highlights - June 2017
Ipsos's Research Highlights for June 2017 includes rising concern about the NHS, and the economy and age, not class, was the key factor in voting the General Election.