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Protecting audiences in a converged world
Ofcom commissioned Ipsos to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.
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London 2012 - ignoring the guerrilla in the room
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.
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Igniting the squib - public opinion on strikes and trade unions
Trade Unions/strikes are low on the public's radar even after the recent strikes, and have not been key issues for a while; only 1% of the public mentioned them in the first week of December, a figure that has been no higher since the firefighters' strike in the winter of 2002/3
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Reuters/Ipsos October 2011 Political Monitor
Economic optimism falls to its lowest point since December 2008 and people's concerns about being able to pay the bills, retire as planned and their children's job prospects are rising.
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London's skilled working class and policing
Ipsos polling for BBC London finds particularly strong support among skilled working class (or "C2") Londoners for the Met taking a more robust approach in any future riots.
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Londoners' verdicts on the riots
New Ipsos polling for BBC London's Inside Out explores Londoners' verdicts on the Metropolitan Police's handling of the riots, how Londoners think the Police should handle any future riots, and what role activities for young Londoners could play in preventing future disturbances.
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Conservatives are trusted on their traditional strengths while the public prefer Labour on `softer' issues
The Conservative Party is most trusted by the public to preserve law and order, encourage individuals to take responsibility for themselves and promote family values.
Labour are most trusted to give children and young people a good start in life and be fair to all sections of society
Liberal Democrats struggle to gain traction on many issues - although their best score is on protecting the environment -
A Brave New World for Britain's Banks
If Woolworths is allowed to fail, why not Barclays? asks Joe Marshall of Ipsos Marketing in the Wall Street Journal.
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How broken is Britain?
Our first poll since the riots in England makes interesting reading. We tested the public's perception that `British society is broken', an issue the Prime Minister has spoken out about since first becoming Conservative Party leader. But what challenges does a 'Broken Britain' present?
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People "get" recycling but not energy saving
Half of GB adults have heard and understood the messages about recycling their waste, however the wider and arguably more important changes in behaviour which would impact the environment positively remain less well understood.