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Putting the 'Social' Back Into Social Media Advertising
Brands have focused on beating the skip, or scroll. But with marketers projected to allocate 70% of media budgets to digital by 2024, social ads increasingly need to do more to build brands in the longer-term.
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7 in 10 Britons think Brexit has had a negative impact on the UK economy
The latest Ipsos Political Monitor looks at attitudes towards whether the public think Brexit has been a success or failure
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Why Nostalgia Is So 'Fetch' Right Now
In volume 3 of the Ipsos and Effie Dynamic Effectiveness series, we explore why nostalgia is a powerful tool and the ways in which brands can use it effectively.
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Majority of Britons continue to be unfavourable towards Rishi Sunak
54% think the UK’s decision to leave the European Union has had a negative impact on the country according to the January 2024 Political Pulse poll from Ipsos.
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Seven in ten not confident Conservatives can provide strong and stable leadership
Only one in four (25%) say they are confident according to the latest political polling from Ipsos.
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The Empathy Gap and How to Bridge It
In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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Supermarkets and their environmental commitments
New Ipsos research into sustainability and supermarket shopping.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.