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Britons more likely to trust Keir Starmer than Rishi Sunak to deliver the change Britain needs
The latest Ipsos Political Monitor reveals that Labour are seen as having the best policies on key issues like healthcare and the cost of living
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New Ipsos research for Black History Month shows appetite for education on Black British History
The majority of Brits know relatively little about the role of Black people in British history, according to an Ipsos survey for Black History Month.
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Politicians the least trusted profession, while doctors the most trustworthy
Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.
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Majority think Starmer will become Prime Minister, as only one in five think Sunak will win next election
Even a majority of 2019 Conservative voters are predicting that Keir Starmer will enter Number 10 according to Ipsos polling conducted after the 2023 party conferences.
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English Rugby: Contrasting perceptions of the men's and women's games
A recent survey by Ipsos Observer shows the public's perceptions of English rugby very greatly between the men's and women's games.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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World Mental Health Day: 35% of Britons say they have had to take time off work due to stress in the past year
58% of Britons think about their mental wellbeing often according to an Ipsos Global Advisor Survey for World Mental Health Day 2023.
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Building Stronger Stakeholder Relationships Through Consumer-Centric Culture
A positive reputation can unlock value across a business’ external stakeholder relationships. Whether engaging policymakers and regulators, consumers, the media, or wider business partners, meeting the Consumer Duty will be a key requirement for businesses to build and maintain positive sentiment among these stakeholder groups.
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Two-thirds prefer Britain to remain a Monarchy
The latest Ipsos Political Monitor finds that 66% favour Britain remaining a monarchy.
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Clear majorities of the public think Rishi Sunak’s government doing a bad job at delivering on key pledges
The latest Ipsos Political Pulse asked favourability towards the parties and various senior politicians, whether things are heading in the right or wrong direction and whether Rishi Sunak’s government has done a good job delivering on the 5 key pledges he made earlier this year.