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Glasgow Housing Association - Purpose and Direction
Glasgow Housing Association (GHA) commissioned Ipsos to conduct qualitative and quantitative research to provide an independent assessment of the extent to which the GHA `purpose and direction' strategy matches the aspirations and priorities of tenants.
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Briefing 1: People Management During the Recession
Reduce costs. Improve performance. Communicate what's happening. Look after the survivors. People management during the recession presents a whole new set of issues for organisations, particularly those which are used to growing and feeling successful.
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Ipsos Group report continued growth in 2008 supported by strong UK performance
Supported by a strong performance from Ipsos in the UK, Ipsos Group has published its 2008 results showing organic growth of 7.8% and an operating margin of 10%.
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Will the internet mean the end of civilisation as we know it?
Andrew Green of Ipsos MediaCT in Warc's Market Leader magazine looks at the implications for the Internet on traditional broadcast and print media.
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Retail Checkout Flyer
An introduction to Ipsos retail and shopper team's methods to address pre-lauch issues.
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Checkout launched to help manufacturers test their new products
Ipsos launched Checkout today as the latest addition to its suite of shopper research solutions.
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Digital delivers
In the past year, Ipsos ASI has evaluated over 100
digital communications using Ipsos ASI's holistic
360 tools. What have we learned in that time?
And what questions should you as a marketer
ask yourself when assessing your digital and
online advertising strategies? -
Horizon Flyer
An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.
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Digital Inclusion Report for UK Online Centres
More than 150 UK online centres were involved in delivering the 20 Social Impact Demonstrator projects, which ran for up to fifteen months from January 2007 to March 2008. All the projects collected data about their visitors and programmes, using a research structure designed by Ipsos.
This report brings together those research findings with qualitative evidence from each project, and some more in-depth insights into the findings and experiences of individual projects.