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Banks need to secure trust of customers
In PR Week, Milorad Ajder, Managing Director of Ipsos's Reputation Centre comments on how the financial sector can rehabilitate its reputation by focusing on its customers.
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Brits most likely among Europeans to book holidays online
Ipsos research for Europ Assistance UK shows that Britons are the group most likely among Europeans to book their holidays online.
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Back to school for the banks
Milorad Ajder of the Ipsos Reputation Centre comments in GFS News on why UK banks need to put the customer at the heart of what they do.
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The power of the big screen
Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at 173.5 million in 2009. With its current popularity and credentials, and with the potential for 3D advertising to create even more impact in the near future, this would seem to be the right time for advertisers and planners to take cinema very seriously.
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Sony games well positioned in 2011
The Playstation could be in for a good year according to new research released today by Ipsos MediaCT and Future Publishing.
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The snow helps boost local radio listening
RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods.
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MediaCT Light Bites: Radio listening is increasingly mobile
Charles Lawrie of Ipsos MediaCT, gives us a flavour of the latest set of RAJAR radio listening survey results.
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The Logic Group Loyalty Report 2010
In 2009, the Logic Group commissioned Ipsos to conduct a research study into the "State of Loyalty" in Britain today. This has now been updated one year on and looking to the future asking how can and should we be building loyalty amongst customers?
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The Business Elite want digital and traditional media
The latest Business Elite Europe survey has revealed that the most successful and influential business leaders are increasingly accessing media content through digital platforms, though not at the expense of traditional means.
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Trust and Financial Services
At last week's Liberal Democrat Party Conference Charles Adriaenssens, head of financial services at Ipsos, discussed the need for the financial services industry to re-build a position of trust with consumers.