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The Role Of Marketing 2006
The Chartered Institute of Marketing's recent online survey among UK marketers, conducted by Ipsos, reveals that although most marketers assert that marketing is a priority in their company's business strategy, securing marketing budget continues to be a very different matter for many — particularly in the very largest businesses.
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Survey of Financial Directors - 2005 Election
Questions regarding the economy and business and politicians and voting intention.
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Sarbanes-Oxley Section 404 — A Global Capital Market View
In the wake of Enron and other high profile corporate scandals, the increasing impact of corporate regulation and governance is being felt worldwide. MORI recently conducted a study on behalf of PwC (PricewaterhouseCoopers) which examined how negative Section 404* disclosures from the Sarbanes-Oxley act are likely to affect analysts' and investors' perceptions of SEC-listed companies.
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Pressure On British Businesses To Off-Shore Is Great And Becoming Greater
Three in ten (30%) of the CBI member organisations surveyed have off-shored activities; even more feel that the pressures to do so are great (45%), and becoming greater (51%). With the "push" factors becoming more prominent, there are also a number of "pull" factors encouraging organisations to off-shore: almost all of those considering or currently off-shoring feel the potential for off-shoring has increased with improvements in technology (91%).
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British 'Can Be Persuaded' On EU
British views on the new EU Constitution could be affected by persuasive arguments that it would be either good or bad for the country, according to new research from MORI. The project, part of regular surveys carried out for Citigroup, shows one in five (22%) say they are generally in favour of Britain adopting the European constitution, but could be persuaded against if they thought it would be bad for Britain. More than a quarter (28%) are generally opposed to Britain adopting the European constitution, but could be persuaded in favour if they thought it would be good for Britain.
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Corporate Security
IT and network security are the greatest security concerns for members of the CBI, according to new research from MORI. The research, jointly commissioned by CBI and QinetiQ, shows a large majority (97%) of members have either great or some concern about the overall security of their business. Almost three in five (58%) say IT and network security is a great concern, while two in five name 'Provision of standby facilities for business continuity purposes' (41%), 'Risk to brand value of security incidents' (40%) and 'Risk to employees of security incidents' (38%).
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Paying Utility Bills
Utility companies are among the most likely to face a delay in payment of their bills, according to new research from MORI. The survey, for Xansa, aims to give a better understanding of public attitudes to debt, including propensity to pay and prioritisation of household debt payments.
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British Concerns About Bin-Raiding And Fraud
Nearly two-thirds (72%) of people in Britain are concerned about credit card fraud, 71% of adults are concerned about bank card fraud, 64% are concerned about identity fraud and 55% of the nation is concerned about bin raiding — the process of searching through bins to obtain personal financial information to commit fraud. Although nine out of ten people think that shredding is an effective way to destroy their personal and financial information, still only a third of people have access to a shredder at home and only one in ten regularly shred to safely dispose of personal information.
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Investor Views On Company Security
Almost nine in 10 (87%) investors feel if a company fails to deal with a security incident quickly and efficiently it would alter their perception of that company, according to new research from MORI. The survey, commissioned by management and IT consultancy LogicaCMG, shows seven in 10 investors (70%) feel their perception of the company would be altered if the company experienced an information security breach.
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Ethical Investments
Two investors in three (65%) are interested in having their money invested in a socially responsible way, according to a survey carried out by MORI. The research, for Friends Provident and ISIS Asset Management, shows there is also a generation gap — interest in ethical investment rises to three quarters (74%) of investors under 45.