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Questions of Business
Just Months Before The Election For The Scottish Parliament, A MORI Scotland Poll Of Opinion Formers Finds That Anticipated Disadvantages For Business Are Still Uppermost In The Players' Minds
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Analysts and the Euro
Cohn & Wolfe commissioned MORI to produce this study as part of a strategy to promote the work of Deloitte Consulting in euro-related projects. This specific project is intended to generate brand publicity on a pan-European basis and demonstrate expertise and insight into the implications of the euro's introduction.
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Public Embrace the Digital Age
Despite media scepticism, the British public are eagerly embracing the arrival of digital television. One in ten people expect to be among the first to get a digital receiver and a further one in five have decided to get one in six to twelve months' time. These findings come from research conducted this summer for the Consumer Electronic Access Study, a comprehensive project examining demand for home electronic access applications, a joint venture between MORI and PricewaterhouseCoopers.
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Internet Potential Recognised by European Businesses
European companies are harnessing the true potential of the internet according to a MORI study released today. The study commissioned by Cisco Systems reveals that around half the companies surveyed who have internet access claim significant increases in productivity and efficiency as a result of applying the internet to their overall business strategy.
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The UK and EMU - Difficult Hurdles
Our latest poll suggests that public opinion remains anti EMU, and that there has been no significant pro-EMU dividend from the UK's EU Presidency. The chances of an EMU referendum in the next year or two remain low.
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Stick or carrot: what does it take to get today's children to eat their greens?
Children would rather forfeit hobbies such as reading, playing with computer games and listening to music than eat up their vegetables, according to a MORI poll commissioned by the Cancer Research Campaign and frozen food giants Iceland. But the poll also shows that the majority of 7-12 year-olds will accept a bribe to get them to eat their greens if the stakes are high enough.