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Oscar Wilde and media buying
Andrew Green, global head of audience measurement for Ipsos Connect, echoes Oscar Wilde in his latest blog on The Picture of What You Should Pay.
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7 out of 10 Britons use a Smartphone to access the Internet
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
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Evaluation of Teaching Scotland's Future
Ipsos Scotland was commissioned by the Scottish Government in July 2015 to evaluate the early impact of Teaching Scotland's Future (TSF) on teacher education and professional learning.
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Commercial access to health data
The most in-depth research ever into what the public think about patient records being used by commercial organisations has revealed that the majority are in favour as long as there is a clear public benefit and appropriate safeguards are in place.
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Branded Content: Optimising for Brand Impact from Development to Measurement
When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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Branded Content: Emperor's New Clothes or the Future of Marketing?
Content is the touchpoint du jour for more and more marketers. In this thought piece Ipsos Connect's Eleanor Thornton-Firkin explores the framework for successful branded content and resonance with people for the content, platform, and brand.
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The Truth, The Whole Truth and Nothing But the Truth
In a world where we can watch TV and read newspapers across a host of devices, Andrew Green, Global Director of Audience Solutions at Ipsos Connect, writes about how we can measure all this complexity.