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Defining a Data Scientist
A data scientist is the adult version of the kid who can’t stop asking “why?” They’re the kind of person who goes into an ice cream shop and gets five different scoops on their cone because they really need to know what each one tastes like…
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Experiences of finding and living in Care Homes
Qualitative research exploring how people navigate the care home sector in the UK.
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Ipsos Research Highlights - August 2017
Ipsos's Research Highlights for August 2017 includes seven in ten Britons think the country is on the wrong track but Global Consumer Confidence is on the rise.
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As apps become mainstream, what behaviours do they encourage?
Today marks the launch of a new report into apps and behaviour patterns. The report, commissioned by Google and produced by Ipsos, finds that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day.
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The Future of Agile Innovation
The world of innovation is phenomenally challenging. Here we present two case studies to demonstrate different innovation approaches which delivered positive impact, and then take a journey into the world of the military to understand how intelligence strategy can be applied to effect positive transformation.
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Ipsos Research Highlights - July 2017
Ipsos's Research Highlights for July 2017 includes the biggest issues facing Britain, the barriers to adoption of electric cars and we try to find out whether Shakespeare still shocks.
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Opinion Polls: Why they remain the reference
The last year has seen opinion and election polling subjected to both criticism and praise. Here we review the evidence, looking particularly at recent experiences in the US, UK, France and the Netherlands.
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Britons split on single market access vs immigration control but move to single market
Britons remain split on prioritising single market access or immigration control – both are seen as important, but there has been a move towards single market.
Confidence in Theresa May to get a good deal for Britain in Brexit negotiations has fallen, though this is still just ahead of Jeremy Corbyn.
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Millennial Myths and Realities
A major new Ipsos report into Millennials reveals the truth about the “most derided generation”.
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When Trust Falls Down
Trust in brands and advertising in the wake of Brexit and the General Election