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Ipsos on... the NHS
The NHS is always a key battleground for the major political parties come election time, with most of the public believing it to be a great British institution that should be protected and maintained at almost any cost.
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Reaching the Business Elite
It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.
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SME attitudes towards a Financial Transactions Tax
This survey explored attitudes towards a Financial Transactions Tax amongst directors of Small and Medium Enterprises (SMEs).
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Reuters Marginals constituency poll - Wave 3
The third of our polls in key marginal constituencies, Ipsos's new poll for Reuters shows a doubling of support for the Liberal Democrats.
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Ipsos April Political Monitor
The Liberal Democrat share has increased by 11 points since last month, representing the highest score that Ipsos has recorded for this party since it formed in 1988.
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Ipsos Issues Index April 2010
With the election less than three weeks away, Ipsos's April Issues Index shows that the economy remains the most important issue facing the country today, as has been the case since September 2008.
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Do the Public Want to Join the Government of Britain?
The party manifestos suggest a real difference of emphasis between Labour and Conservatives on the role of the state, but will the public accept David Cameron's invitation for greater involvement, local control and personal responsibility?
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Ipsos on... Crime
In this latest podcast, Ben Page explains that, despite statistics telling us that crime has fallen, the perception and fear of crime is higher than ever.
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The Leaders' Debate: Clegg wins first round
Round one to Nick Clegg... Ipsos recruited 36 undecided voters for the BBC News at Ten, each watching one of the three leaders, to give their reactions as they watched the debate unfold live.
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Ipsos MediaCT Launches Electronic Radio Meter
Ipsos MediaCT is beginning a major field test of its revolutionary mobile radio audience measurement system.