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Willingness to Pay: What you need to know when calculating feature willingness to pay
In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
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Brits want to fight climate change, but a third of consumers unaware of how to make homes greener
New research from Mitsubishi Electric and Ipsos reveals consumers want to support the environment, and there is growing consumer appetite for heat pump technology. It also finds a fundamental lack of understanding around energy efficiency, and underlines the need for the government to prioritise Net Zero awareness.
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
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Digital Banking: Is your app hitting the right notes with your customers?
A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?
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Two thirds of people saving for unexpected expenses, holidays, special occasions or something else in the past 6 months
Adults across the UK are still saving despite the rising cost of living, new Ipsos research for the Money and Pensions Service (MaPS) suggests.
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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
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New Ipsos research for Barclays explores homeowners’ experiences making energy efficiency improvements to their homes
The study among homeowners Barclays believe are more likely to be in the market for making energy efficient improvements to their home and who chose to take part in the survey feel reluctance towards making efficiency improvements to their homes.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Rising energy costs and long-term price pressures on UK farmers most likely to be seen as causes for fruit and vegetables shortages
Other key contributors to fruit and vegetables shortages include climate change/weather challenges in countries from which food is imported, agricultural labour shortages and Britain leaving the EU.
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New HSBC research reveals the financial challenges of relocating abroad
On behalf of HSBC, Ipsos has undertaken research to understand more about the experiences of international citizens.