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Attitudes to Qatar hosting the 2022 FIFA World Cup
A recent Ipsos survey has found public support for the England FA offering England as hosts for the 2022 World Cup should Qatar be unable to host.
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The hidden value of a retail store
A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos’s UK Customer Experience team shares his observations on the role of a physical store.
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The State of the Nation 2018
The UK Social Research Institute reviews the state of the nation in 2018, drawing on key trends and developments that have touched the nation from Brexit to the NHS.
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Human Flourishing in the age of AI
As we enter the age of AI, we need to think about the way in which this technology is gradually encouraging us to look at ourselves - a thinkpiece by Colin Strong.
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Ipsos Research Highlights - December 2018
Welcome to our final review of 2018. Theresa May gets a reprieve but the public don’t like her EU withdrawal deal and we find a group of people less trusted than estate agents and politicians!
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Workplace Pension: new research into saving for retirement
Ipsos has undertaken survey research on behalf of the Department for Work and Pensions to understand how people feel about saving for their retirement and the role of Workplace pensions.
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How active are children and young people (and will they tell us)?
Dr Margaret Blake blogs on the Active Lives Children and Young People survey. She covers how the survey for Sport England was designed and how important the findings are for addressing key questions about children and young people.
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The Perils of Perception 2018
37-country study highlights global public’s misperceptions about crime and violence, sex, climate change, the economy and other key issues.
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The facts may have changed on Brexit - but people’s minds have not
Reflecting the national vote in the 2016 referendum, voters in Bedford split almost the same way, with 51.8% voting to leave the EU. Two years on, we joined the BBC Radio 4 Today programme to ask local Bedford residents what they have to say on the matter now.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.