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Concern about Brexit continues to climb and worry about crime rises to a seven-year high
The Ipsos Issues Index for November 2018 shows sixty-two per cent of Britons see the EU and Brexit as one of the biggest issues for Britain, while concern about crime has risen by ten points since last month.
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Future data-driven technologies and the implications for use of patient data
Public dialogue on behalf of the Academy of Medical Sciences sought the views of the public, patients, and healthcare professionals on the future use of data-driven technologies in healthcare and the implications for use of patient data.
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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Pension Wise service evaluation: research with 2017/18 customers
This report presents the findings from a survey conducted by Ipsos on behalf of Pension Wise, a Government service offering guidance on people’s defined contribution pension options. The report looks at the experiences and outcomes of customers who used the Pension Wise service in 2017/18.
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How brands can align themselves with local sentiment
As consumer tastes shift towards local, artisanal goods, established corporate brands need to understand the appeal of such products, and how they can more closely align themselves with consumer values.
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Londoners say Brexit, crime and housing are the top issues facing the capital
London Councils 2018 Poll of Londoners
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Approach - Winter 2018
Welcome to Approach - the newsletter from the social research team at Ipsos Scotland.
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Research Methods Centre Update: November 2018
The latest Ipsos Research Methods Centre newsletter features our thinking on push to web survey design, whether it is time to think again about response rates, sampling issues for special populations, and more.
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Public perceptions and awareness of Public Health England’s reduction programmes
A survey commissioned by Public Health England shows support for reducing sugar and calories in foods
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Advertising execs rank below politicians as Britain’s least-trusted profession
According to the Ipsos Veracity Index 2018, advertising executives rank below politicians as Britain’s least-trusted profession.