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US Trends
Explore Ipsos trends British perceptions of US President Donald Trump and the key policies of his administration.
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Labour seen as the biggest factor behind the country’s economic woes as three in five think a recession likely within next year
Three in five (61%) Britons think a recession is likely within the next year.
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President Trump's first 100 days: US considered less of a force for good in world than China for first time ever
In Britain, just two in five (39%) say US is a ‘force for good’ in world – down 17 ppts from October 2024.
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Two thirds of Britons say the total number of people entering the UK is too high
Two in three (67%) Britons believe the total number of people entering the UK is too high, with 43% stating it is "much too high."
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Ipsos Economic Optimism Index falls to historic low
Current net figure of -68 even slightly lower than levels recorded during some of the most challenging economic periods in recent history, including January 1980 recession, 2008 financial crash, and the 2022 start of the cost-of-living crisis triggered by the COVID-19 pandemic and invasion of Ukraine.
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Local Elections: Voters lack confidence in all main parties to deliver, with Reform UK poised to do well
New research from Ipsos in the UK sheds light on the factors shaping voter decisions in the upcoming local elections on May 1, 2025.
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Favourability ratings for Starmer, Reeves and Labour all unwind this month
Public favourability ratings for Keir Starmer, Rachel Reeves and Labour all dip this month, cancelling out much of last month’s improvement.
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Almost nine in ten Britons are concerned about energy prices
Almost nine in ten (88%) Britons are concerned about the current cost of energy. Nearly eight in ten (77%) are concerned about how dependent the UK is on energy imports from other countries.