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Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election
New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.
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Attitudes towards digital healthcare
Ipsos conducted this research on behalf of Bupa during Jan-Feb 2024. Bupa commissioned Ipsos to design and carry out the survey to understand attitudes towards future healthcare developments such as remote healthcare, artificial intelligence and genetic testing.
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FSA consumer survey, conducted by Ipsos, reveals most recent changes to our eating habits
Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published today by the Food Standards Agency reveals that concerns over food affordability continue to rise for people surveyed in England, Wales and Northern Ireland.
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Dissatisfaction with government on immigration at highest level since 2015
69% of the public say they are dissatisfied and just 9% satisfied with the way government is dealing with immigration according to the latest round of our immigration tracker with British Future.
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Bridging the Ethnicity Gap in Clinical Trial Participation: Education and tailored communications needed
Creating more supportive environments for a diverse range of individuals to participate in clinical trials is a critical step in achieving health equity. Getting a clear view of how people currently think about clinical trials can help us identify what steps need to be taken to make this a reality.
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Trends - Policies and Issues
Key long term political polling trends from Ipsos, including which political party has the best policies on key issues and which political party you trust most on key issues.
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Public split on prioritising tax cuts versus more money for public services
New polling from Ipsos ahead of the 2024 Budget explores public attitudes to tax cuts and spending on public services
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Attitudes to standards of behaviour in government
Ipsos carried out research for the Institute for Government on public attitudes towards standards of behaviour in government