Dr. Emily Gray
Dr. Emily Gray, Managing Director, Scotland
Emily is Managing Director of Ipsos in Scotland. Based in Edinburgh, she leads a team of researchers in Scotland specialising in research and evaluation for public, private and voluntary sector clients. Emily brings more than 20 years’ experience of quantitative, qualitative and mixed-methods research, including 18 years at Ipsos.
Before joining the Scotland team in 2017, Emily held a succession of roles at Ipsos, including heading up the company’s central government research, followed by senior roles in its international social research team and public sector communications unit. Prior to her time at Ipsos, she worked as an academic researcher specialising in political communications.
Emily brings expertise in public opinion, Scottish politics, climate change and the environment. She frequently comments on public opinion on current affairs on TV and radio, and was Ipsos’s lead spokesperson for the 2021 Scottish Parliament Election. During the 2024 general election she made several media appearances, and continues to be a regular contributor to the Herald newspaper. In her role, Emily has led and contributed to many of Ipsos’s published reports in her areas of expertise and has presented our research to numerous audiences in Scotland, the wider UK and internationally.
Broadcast & press
Some of Emily’s recent appearances in the media and press include:
- Assessing Scottish public opinion towards net zero policies in The Herald
- Reacting to the 2024 UK General Election result in The Herald
- Discussing how tactical voting could impact the results of the election in Scotland on BBC Radio Scotland