Samira Brophy
Samira Brophy, Senior Creative Excellence Director
Samira is an experienced keynote speaker, panellist and commentator in the marketing effectiveness space. Her bugbear is vanilla advertising.
She is an Ipsos expert on brand and communication work, with 20 years of experience spanning creative and research roles. She leads Ipsos’ early-stage campaign development offer, is a thought leader on ad effectiveness, and works with clients to adopt a misfit mindset and make bolder, highly creative campaigns that audiences value.
She has led the global brand and communication research programmes for some of Ipsos’ largest partnering clients, such as Nestlé, and ran their CSR network. Prior to moving into research, she ran a content & advertising production business in India.
Press & speaking engagements
- MediaCat, ‘Remix or disrupt? Knowing your brand is key to the answer’, August 2024
- The Drum, ‘Nike will lose if it thinks ‘winning isn’t for everyone’ inspire us’, August 2024
- Creative Equal’s RISE, April 2024
