Surfing the Net - 25 Years of the World Wide Web
The latest research from Ipsos MediaCT reveals that 84% of British Households have access to the Internet, twenty-five years after Sir Tim Berners-Lee submitted his proposal for the World Wide Web.
The latest data from Ipsos MediaCT reveals that 84% of British Households have access to the Internet, twenty-five years after Sir Tim Berners-Lee submitted his proposal for the World Wide Web.
According to the Ipsos Tech Tracker, only 5% of households could access the World Wide Web via their home ISP in 1997, while 7% could access the Internet out of home from work or public places such as libraries. In contrast today 77% of households access the internet from home while 28% access it while on the go.
The dial-up modem was replaced by broadband which rose from 3% use in 2003 to 77% of British households 11 years later. Smartphones and Tablets have taken the WWW outdoors, and no longer tied to a PC or laptop. 55% of British people now access the Internet via a mobile phone showing the strength of having the World Wide Web at your fingertips.
Gavin Sugden, Director at Ipsos MediaCT, says:
“The “unconnected segment” is an increasingly diminishing group of only 15% in GB. With around 9 in 10 kids aged 5-15 now with internet access at home, it will only be a question of time before saturation of WWW access. Once consumers have discovered the WWW on a multitude of devices, they never look back.”
Technical note
- The survey was completed by approximately 1000 adults age 15+ in Great Britain
- Face to Face methodology using the Ipsos Capibus, with the latest surveys being completed between the 31st of January and 7th of February
- Data is weighted to a nationally representative profile
- For more information and to view some of the previous reports, visit www.ipsos-mori.com/techtracker
