Throughout the Leaders' Debates the Ipsos Worm has given a unique insight into how the public responded to what was said. Our final analysis examines what lessons can be learned for the future.
For all three debates, Ipsos has measured the reaction of undecided voters to what each leader says. The Today Programme has now used this data to create the best and worst possible political speeches.
The fourth of our polls in key marginal constituencies shows that with a week to go before polling day, almost half of voters say they may still change their mind.
The NHS is always a key battleground for the major political parties come election time, with most of the public believing it to be a great British institution that should be protected and maintained at almost any cost.
The Liberal Democrat share has increased by 11 points since last month, representing the highest score that Ipsos has recorded for this party since it formed in 1988.
With the election less than three weeks away, Ipsos's April Issues Index shows that the economy remains the most important issue facing the country today, as has been the case since September 2008.
The party manifestos suggest a real difference of emphasis between Labour and Conservatives on the role of the state, but will the public accept David Cameron's invitation for greater involvement, local control and personal responsibility?
In this latest podcast, Ben Page explains that, despite statistics telling us that crime has fallen, the perception and fear of crime is higher than ever.
