Trade, Innovation and Enterprise

Purpose + Mission 

We offer a wide variety of solutions, which allows us to tailor our approach to the individual needs of each client. These include qualitative and quantitative research, process and impact evaluation, and secondary data analysis. These solutions allow us to understand:

• What drives business growth and productivity
• The challenges faced by different types of businesses, from SMEs, through to AI and tech businesses
• How to improve trade with other countries, and what businesses and the UK public think about this
• How UK organisations can help make the UK a clean energy superpower

We  also frequently collaborate with Ipsos Public Affairs’ specialists in behavioural science, strategy and advisory work, communications research and testing, and international research.

Senior leadership team 

	Jayesh Shah, Research Director, Ipsos  Jayesh has carried out research and evaluation projects in Ipsos’ Trade, Innovation and Enterprise (TIE) team and associated policy areas (business growth, access to finance, skills shortages and gaps, trade deals and barriers to trade) for around 16 years. He became head of the TIE team in early 2022.	Email / Connect on
	Amrita Sood, Research Director, Ipsos  Amrita is a qualitative research specialist with over 20 years’ experience across a wide range of policy areas. Her work in the TIE team has covered tax policy, trade deals, trade barriers and access to finance.	Email / Connect on
	Allan Simpson, Research Director, Ipsos  Allan has 25 years of research and project management experience and his Ipsos experience is varied, including large domestic and pan-European quantitative surveys, as well as complex global quantitative surveys with numerous stakeholders at national and international level.	Email / Connect on
	Alice Stratton, Reserach Director, Ipsos  Alice has 17 years of quantitative and qualitative research experience, managing studies of all sizes on topics such as cyber security and technology adoption among SMEs. She also works on a number of evaluations around business productivity and upskilling of staff.	Email / Connect on

Client case-studies 

We have recently published research for:

• HM Revenue & Customs
• The Department for Business and Trade
• The Department for Environment, Food and Rural Affairs
• The Department for Science, Innovation and Technology
• The British Business Bank
• UK Research and Innovation
• The European Investment Bank

Insights

We are currently working on various projects, which explore topics such as AI, cyber skills and economic crime. We also work on several evaluations, which currently include the AI Upskilling Fund, Made Smarter Adoption and Fast Start programme evaluations. Examples of topics covered in our recent work include:

• Sectoral analyses of the UK AI sector and the UK cyber security sector, assessing the size and growth of both sectors, as well as their contribution to the UK economy
• A mixed-methods study of economic crime (fraud, corruption, and money laundering) in UK businesses for the Home Office
• A mixed-methods study into how businesses use and transfer data, and comply with data protection laws and transfer data internationally
• Quantitative research to evaluate the Rent a Room Relief Scheme, assessing the prevalence and profiles of Rent a Room landlords and awareness of the scheme as a whole
• Qualitative research with traders and intermediaries looking to explore their views on the impact of border checks
• A quarterly report evaluating the Help to Grow: Management (HtGM) programme