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Insights Hub

Insights Hub

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Featured insights & publications

Healthcare Ipsos Voices

Understanding the gap between patient experience and public perceptions of healthcare

Patients are reporting better experiences, according to the GP Patient Survey, so why is public confidence not reflecting this?

21.08.26

Economy Survey

Share of Britons backing personal tax cuts grows, particularly among Conservative and Reform voters

19.08.26

Brand Image Publication

The Great Value Reset

18.08.26

Mystery Shopping Publication

Venue Verdict Accreditations

17.08.26

Financial Services Publication

Business Banking Service Quality: Northern Ireland Results

17.08.26

Ipsos iris: Total understanding of UK online audiences

Modern Masculinities

Marketing Anchors

All content

Financial Services Publication

Business Banking Service Quality

Independent service quality survey results: business current accounts.

17.08.26
Financial Services Publication

Business Banking Service Quality: Great Britain Results

Independent service quality survey results: business current accounts.

17.08.26
Financial Services Survey

Personal banking service quality – Great Britain

Independent service quality survey results

17.08.26
Financial Services Survey

Personal banking service quality – Northern Ireland

Independent service quality survey results

17.08.26
Financial Services Survey

Personal banking service quality

Independent service quality survey results

17.08.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Customer Experience Publication

The Forces of Customer Experience

The science of strong relationships in challenging times.

14.08.26
Crime, Justice, Police Survey

Fewer than 1 in 10 support the early prison release scheme

New polling data from Ipsos in the UK, conducted 7–11 August 2026, reveals deep public opposition to the early prison release scheme alongside persistent dissatisfaction with the broader criminal justice system.

13.08.26
Healthcare Ipsos Voices

Public priorities for workforce investment centre on pay, progression and working conditions

More people oppose than support ending the care worker visa route.

10.08.26
Politics Survey

Labour leads Reform UK by three points

New polling data from Ipsos in the UK, conducted 30th July – 4th August 2026, shows Labour taking a three-point lead over Reform UK (albeit still within the margin of error).

09.08.26
Devolution Survey

Public oppose devolving income tax powers 2 to 1 despite sustained high neighbourhood satisfaction

New polling data from Ipsos in the UK for Politics Home, conducted 9–15 July 2026, reveals a distinct split in public opinion regarding regional tax-setting powers as ministers and regional leaders continue to discuss further fiscal devolution across Great Britain. While public satisfaction with local communities remains consistently high, the public exhibit clear resistance to devolving personal taxation.

09.08.26
Brands Survey

Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity

Ipsos GameTrack (conducted on behalf of Video Games Europe) provides robust evidence that exposure to in-game advertising increases both brand affinity and advertising awareness, demonstrating that virtual gaming environments can create measurable real-world brand impact.

07.08.26

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