Insights Hub

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  Brands Publication

  The Race to Christmas

  The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.
  
  Are you watching the race, too?

  02.11.26
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  Economy Survey

  Despite strong backing for targeted cost-of-living measures, 2 in 3 (67%) lack confidence that the Labour Government’s Budget addresses the long-term economic issues facing the country

  New polling data from Ipsos in the UK, conducted in partnership with BBC Women’s Hour between 28–30 October 2026, reveals deep public pessimism towards the nation's economic health in the immediate aftermath of Chancellor John Healey’s first Autumn Budget. While key interventions aimed at easing household expenses enjoy overwhelming public support, the wider package has done little to dispel entrenched anxiety about personal finances, public services, and the overarching direction of the British economy.

  31.10.26
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  Healthcare Publication

  Shaping Evidence Strategy in an Evolving JCA Landscape

  The first EU Joint Clinical Assessments (JCAs) are already reshaping market access. Here’s what manufacturers can learn from them.

  30.10.26
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  Political Monitor Survey

  Majority of Britons support the UK applying to join the EU

  New polling data from Ipsos in the UK, conducted 15-22nd October 2026, explores public attitudes to joining the EU and the potential related impact.

  28.10.26
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  Education Publication

  Breakfast Club Early Adopters Research

  Ipsos, in partnership with the Behavioural Insights Team and Professor Greta Defeyter, conducted research on the Free Breakfast Clubs Early Adopters scheme, exploring how schools deliver free breakfast clubs and how pupils and families experience the provision.
  

  28.10.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Polling Survey

  From the House of Commons to haunted houses: 4 in 10 Britons find Nigel Farage scariest party leader

  Ipsos has been brewing up some spine-chilling findings this Halloween, from the politician Britons find most frightening to which party leader they'd trust to host the ultimate monster mash.

  28.10.26
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  Environment Survey

  Arup, the Carbon Trust, Ipsos, and Technopolis to lead major UK trial helping consumers make better use of surplus renewable energy

  The £20m trial will test a new approach to cutting renewable energy waste and reducing costs for households.

  28.10.26
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  Economy Survey

  Seven in ten (70%) Britons expect Labour to increase personal taxes amid deep economic pessimism

  New polling data from Ipsos in the UK, conducted in October 2026, reveals widespread public pessimism regarding the UK's economic trajectory as the Labour Government led by Andy Burnham prepares its fiscal agenda. With immigration (40%), the economy (31%), and inflation (30%) standing as the dominant concerns on the Ipsos Issues Index, the British public displays continued economic pessimism and widespread anticipation of impending tax rises.

  27.10.26
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  Politics Ipsos Voices

  What do Brits want from the Budget?

  The Chancellor has some tough decisions to make

  26.10.26
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  Political Monitor Survey

  Labour now lead by 8 points with the Conservatives in second place in latest voting intention polling

  New polling data, conducted 15-22nd October 2026, shows Labour taking a 8-point lead over their nearest rival. This time that is the Conservatives rather than Reform UK.

  25.10.26
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  Polling Survey

  Nearly 6 in 10 Britons consider the Bayeux Tapestry important to national heritage, but most have only limited knowledge of the artifact's precise history

  New polling data from Ipsos in the UK, conducted in collaboration with the British Museum, reveals mixed public sentiment and widespread historical misconceptions amid the Bayeux Tapestry's return to Britain for the first time in nearly 1000 years.

  23.10.26