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Featured insights & publications

Polling Survey

Nearly 6 in 10 Britons consider the Bayeux Tapestry important to national heritage, but most have only limited knowledge of the artifact's precise history

New polling data from Ipsos in the UK, conducted in collaboration with the British Museum, reveals mixed public sentiment and widespread historical misconceptions amid the Bayeux Tapestry's return to Britain for the first time in nearly 1000 years.

23.10.26

Polling Survey

Brits significantly less fearful than before the Reeves budget but say the state of British economy is just as poor

22.10.26

Healthcare Survey

Generational differences in attitudes towards the NHS

22.10.26

Customer Experience Ipsos Voices

The Best Venue Teams Aren't Faster. They're More Intentional

21.10.26

Education Publication

School Belonging Case Studies Research

20.10.26

Ipsos iris: Total understanding of UK online audiences

Modern Masculinities

Marketing Anchors

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Budget Survey

Over half of Britons fear market confidence in government debt ahead of Autumn Budget

New joint polling data and research from Ipsos and the National Institute of Economic and Social Research (NIESR) reveal a stark disconnect between the public’s fiscal anxieties and their expectations for the upcoming Autumn Budget.

20.10.26
Communication Survey

Health and financial claims in programming: Audience attitudes to potential harm

New research conducted by Ipsos for Ofcom explores attitudes to health and financial claims made in broadcasting.

19.10.26
Communication Survey

Context and intent shape audience views on offensive language

New research conducted by Ipsos for Ofcom shows that audiences in 2026 are more tolerant of swearing but less accepting of discriminatory language in broadcast content.

19.10.26
Political Pulse Survey

Conservatives seen as main opposition to Labour for first time this parliament

New polling data from Ipsos in the UK, conducted 9-13 October 2026 shows that the public are now more likely to say the Conservatives are the main opposition to Labour than Reform UK for the first time this parliament.

16.10.26
Defence Survey

Despite rising support for increasing defence spending, half of Britons say there are no circumstances under which they would take up arms for Britain

New polling data from Ipsos in the UK reveals that public appetite for military investment remains strong amidst global instability, though Britons remain divided over how to fund additional defence spending.

14.10.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Sports Survey

New Ipsos research released as part of the Independent Football Regulator’s State of the Game report

New research conducted by Ipsos, on behalf of the Independent Football Regulator, explores attitudes among football fans towards English football

13.10.26
Healthcare Survey

GP Patient Survey at 20: Reflecting on 20 years of patient experience insight

On 1 October 2026, Ipsos and NHS England brought together leaders from across healthcare, policy, research and patient advocacy to celebrate the 20th anniversary of the GP Patient Survey (GPPS) and explore the future of patient experience in primary care.

12.10.26
Scotland Survey

Scots warm to closer working between Scottish and UK Governments under Burnham

New Ipsos Scotland polling finds a marked rise since May in positive attitudes towards close working between the Scottish and UK governments.

09.10.26
Artificial Intelligence (AI) Events replay

Synthetic Data in Practice: From Boosting to Digital Twins

The webinar provides a practical overview of the different ways synthetic data is being applied in market research, from augmenting and enhancing existing datasets through to the growing use of digital twins.

07.10.26
Politics Ipsos Voices

Can Burnham win over Gen Z?

Burnham passes the Gen Z vibe test

06.10.26
Politics Survey

Britons trust Celebrity Traitors contestants more than politicians in head to heads

New Ipsos polling shows the British public are more likely to pick contestants over politicians as being more trustworthy when asked in direct head-to-heads.

05.10.26

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