Insights Hub

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  European Union Survey

  10 years on from the Brexit vote, a majority of Britons would vote to apply to rejoin the EU

  58% of likely voters in a hypothetical future referendum would back rejoining the bloc, with almost half (49%) of the public supporting a new referendum after the next General Election.

  08.06.26
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  Scotland Survey

  Labour leadership hopefuls fail to impress Scottish public

  Ipsos’ latest Scottish polling finds a majority of the Scottish public think Keir Starmer should go before the next General Election, but none of his current Labour rivals receives a net positive rating from the Scottish public.

  08.06.26
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  Business Survey

  Economic optimism falls as 7 in 10 businesses report increased costs from Iran war, nearly a third passing on costs to customers

  New Ipsos polling reveals growing economic pessimism and the tangible impact of the Iran conflict on costs, though businesses continue to favour Labour over the Conservatives and Reform on key economic and business policies.

  07.06.26
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  Artificial Intelligence (AI) Survey

  Making AI work for the D9+ countries 

  Generative AI could boost GDP in the D9+ by up to €500 billion over ten years,  but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.

  05.06.26
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  Public opinion Survey

  Britons split on increased defence spending as public resists core tax and spend trade-offs

  London, UK. New polling from Ipsos, conducted between 22–25 May 2026, reveals that British public opinion on increased defence spending is finely balanced.

  04.06.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Politics Survey

  Ipsos Polling confirms Holyrood26 as the “loveless election” in Scots minds

  More Scots feel negative than positive about the Holyrood election result, with ‘disappointed’ and ‘frustrated’ the most common words chosen to describe how they feel about it.

  03.06.26
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  Behavioural Science Publication

  The Changing European Consumer: From Uncertainty to Opportunity

  Brands and retailers face new challenges when addressing the needs of shoppers & consumers in this uneasy decade

  02.06.26
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  Brands Publication

  The Edge Brands Are Missing

  The growth case for connecting with what people care about

  27.05.26
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  Politics Survey

  As pressure on Starmer continues, Andy Burnham continues to be the most popular alternative

  New polling data from Ipsos in the UK taken May 15th – 19th 2026 reveals that although the British public are paying attention to Labour’s leadership manoeuvres they remain sceptical that any party has the answers to key policy issues.

  22.05.26
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  Mystery Shopping Publication

  Venue Verdict Accreditations

  Recognising the venues that lead the market in Q1 2026

  22.05.26
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  Public opinion Survey

  Reform hold 7-point lead over Labour - Ipsos poll

  London, UK. Ipsos’ latest Political Monitor is now released, with fieldwork carried out 14-20 May 2026.

  22.05.26