Insights Hub

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  Royal Family & Monarchy Survey

  Nearly 3 in 4 Britons support introducing legislation to remove Andrew Mountbatten-Windsor from the line of royal succession

  Ipsos in the UK has released new polling results regarding attitudes toward the Royal Family among the British public.

  21.03.26
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  Brands Publication

  Marketing Anchors: The case for capability in an era of transformation

  Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

  19.03.26
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  Scotland Survey

  Favourability towards Reform UK dips in Scotland while the SNP’s ratings hold up

  John Swinney is the best rated of the party leaders, with a clear lead over Anas Sarwar and Malcolm Offord on most key leadership traits - although public sentiment is more negative than positive towards all the Scottish party leaders.

  18.03.26
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  Healthcare Publication

  Trust On The Line: How healthcare in the UK is being reshaped

  Trust is changing shape. Institutional trust remains under pressure.

  18.03.26
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  Economy Survey

  Public concern about defence and foreign affairs doubles in wake of Iran conflict, with economic pessimism also increasing to near-record high

  The March 2026 Ipsos Issues Index reveals a sharp increase in public concern about defence and foreign affairs.

  18.03.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Defence Survey

  Over 8 in 10 Britons concerned about impact of Iran conflict on fuel/energy prices as belief in the special relationship falls

  New polling data from Ipsos in the UK, carried out 6-10 March 2026, explores British public attitudes towards the conflict between US and Israel and Iran, the ‘special relationship’, and defence spending.

  16.03.26
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  Politics Survey

  Reform UK holds 7-point lead over Labour, Greens up 5 points

  Reform UK still hold a clear lead over Labour. This lead is 7 points today – one point down from January and 8 points down from their 15-point lead in November

  15.03.26
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  Artificial Intelligence (AI) Survey

  Making AI work for Europe

  Generative AI could boost EU GDP by up to €1.4 trillion over the next decade, but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.

  13.03.26
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  Gender Ipsos Voices

  International Women's Day 2026: Spotlight Projects in Public Affairs

  As has now become a tradition for our team; to mark International Women’s Day 2026 we have taken the opportunity to reflect on the wide range of policy areas and projects delivered across Public Affairs over the past year. In this third edition, we shine a spotlight on how this work aligns with and advances this year’s theme, “Give to Gain.”

  06.03.26
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  Business Survey

  Business traveller pulse survey 2026

  Ipsos and Amex Global Business Travel have conducted a second wave of a survey with business travellers in the US and UK.

  05.03.26
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  Gender Survey

  Almost a third of Gen Z men globally agree a wife should obey her husband

  Our 2026 International Women's Day study, conducted in 29 countries via the Ipsos Global Advisor platform, finds that young men today are more likely than those in older generations to hold traditional views about gender roles.

  05.03.26