Ipsos takes the nation's pulse with polling trends on the public's economic optimism (or pessimism), the direction of the country, the impact of Brexit and the most important issues facing Britain.
New joint polling data and research from Ipsos and the National Institute of Economic and Social Research (NIESR) reveal a stark disconnect between the public’s fiscal anxieties and their expectations for the upcoming Autumn Budget.
New research conducted by Ipsos for Ofcom shows that audiences in 2026 are more tolerant of swearing but less accepting of discriminatory language in broadcast content.
