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General Election 2001 - Election Digest
Pensioners Would Elect Labour. More British pensioners intend to vote Labour than Tory in the forthcoming General Election, according an NOP/Sunday People survey...
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Voter Turnout - Postal Vote Not Likely To Reverse Trend
Postal voting will not have an appreciable effect on voter turnout at the next General Election, according to a MORI survey commissioned by the Institute for Citizenship. The survey shows that awareness of how to obtain a postal vote has no effect on those saying they are certain or very likely to vote at the next General Election.
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Parents Expect More From Employers But Few Provide Help With Childcare
Daycare Trust launches MORI survey findings at start of National Childcare Week 2001
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Reading The Polls
The British pollsters for some years have followed the Gallup method of determining voting intention, asking a two part question, "How do you intend to vote in the General Election on 7th June?", and leaving aside those who say at that point they would not vote, asking the remainder, usually about 90%, "Which party are you most inclined to support?" (asked of those who say they are undecided or refuse to say for which party they would vote for). As a frame of reference, figures of 30% undecided, 10% would not vote and 3% refused would not be unusual at the first question, and when asked the second, the undecideds drop to 10% and the refusals to 2%.
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4i Group Reveal Benefits Of Interactive TV
Research conducted by MORI Technology the technology division of MORI sheds new light on the effectiveness of interactive TV (iTV).
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More Bad News For The Tories
More bad news for the Conservatives in the latest polls. NOP is the only major polling company reported in papers today — as both the Observer (ICM) and the Sunday Telegraph (MORI) take a break in mid-campaign from spending the money to find out that the Labour Party is still flat-lining in the polls.
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General Election 2001 - Election Digest
Voting Intention & John Prescott. The NOP/Sunday Times poll shows Labour on 49% (unchanged since last week) ...
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Parents Say Staff Are Key To Quality Childcare But Poorly Paid
Daycare Trust launches MORI survey findings at start of National Childcare Week 2001.
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Watch The Share; Watch The Fieldwork Dates; Watch The Brand Name And Other Watchwords
Commentators and pundits, never mind the politicians and the public, continue to be misled by their focus on the gap or lead, and not the share of the vote for each party. I'd go further than that, and say watch the Tory share, for the way ICM have been asking the voting intention question, 'prompting' the respondent with the names of the parties, has led to a higher level of support for the Lib Dems than MORI, NOP and Gallup. Now that Gallup have changed their methodology to more closely approximate their American practice of reporting voting intention on those they think will be 'certain' or 'very likely' to vote, and focusing on the vote in the constituency, is likely to do the same.
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General Election 2001 : MPs — Good or Bad
The omens for turnout at the election remain poor. The figures from our latest poll for the Times, put into context by the corresponding figures from 1997, are in the table below.