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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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What do the public want from politicians when it comes to health and social care?
In a new blog post, our Health and Social Care research team looks at what health and social care policies the electorate are looking for from politicians in this general election
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7 in 10 Britons believe immigrants place extra pressure on the NHS
In the run up to the election, Ipsos is looking at common perceptions and misperceptions that might be affecting voters’ views about the NHS.
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Ipsos research explores barriers to opening up about experiencing problems with gambling
New Ipsos release for GambleAware shows public support for greater regulation of gambling advertisement, and an increase in gambling behaviour during major sporting events
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Labour maintains lead with Conservatives falling back to equal their lowest ever vote share
Rishi Sunak records the worst net satisfaction rating for a Prime Minister at this stage of an election campaign going back to 1979
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Public prefer a Labour majority, but 3 in 10 believe majority of over 100 seats would be bad outcome
A majority expect Labour to form the next government.
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Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
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Ipsos MRP
Ipsos publishes its first MRP (multi-level regression and post stratification) model of the 2024 General Election.
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6 in 10 Britons think Labour manifesto represents positive change for Britain
New polling from Ipsos explores attitudes towards the party manifestos
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Majority of Britons want political parties to take a strong approach to climate change – but it is unlikely to sway 2019 non-voters
New polling from Ipsos has revealed that while most Britons remain concerned about climate change, the intensity of concern has fallen since 2022 .