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Checkout launched to help manufacturers test their new products
Ipsos launched Checkout today as the latest addition to its suite of shopper research solutions.
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Issues Index November 2008
Ipsos's monthly Issues Index (conducted face-to-face monthly of c. 1,000 British adults age 18+) shows that the economy remains at the top of the list of public concerns. In fact, for the second month in a row, Ipsos has recorded our highest-ever rating for the economy, with more than three in five (62%) of the public rating it as one of the most important issues facing Britain, and increase of four points from last month.
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Ipsos Political Monitor November 2008
Conservatives Down to 3 Point Lead Over Labour
Ipsos's November Political Monitor (carried out by telephone between 14-16 November 2008 among 1,002 adults age 18 and over) shows that among those absolutely certain to vote, the Conservative Party share has dropped five points to 40% and the Labour Party share has increased seven points to 37%. -
Digital delivers
In the past year, Ipsos ASI has evaluated over 100
digital communications using Ipsos ASI's holistic
360 tools. What have we learned in that time?
And what questions should you as a marketer
ask yourself when assessing your digital and
online advertising strategies? -
Rough Sleeping in a Recession
Ipsos conducted this study on behalf of St Mungo's. The study investigates the impact of the current recession, in particular in terms of fears relating to homelessness.
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Understanding Shoppers Flyer
How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.
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Mediator
An introduction to Mediator, a product designed by Ipsos to take the burden of setting-up, balancing, running and administering an online panel away from the you.
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Thoughtpiece - Trust in Online Research
An overview of online research and potential pitfalls to avoid.
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US elections; the fat lady's just got up to sing
Sir Robert Worcester's analysis of the US presidential election campaign.