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Marketing Anchors: The case for capability in an era of transformation
Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.
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Misfits Stories: The Power of Storytelling in Creative Effectiveness
Stop selling. Start storytelling.
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Generative AI and Audiences: Revisiting UK public attitudes to AI in media
Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use
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Understanding Reddit: A goldmine of opportunities for your brand
Join our webinar to learn how social listening can help you make the most of Reddit
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Marketing Anchors: The case for capability in an era of transformation
Join Ipsos and Mark Ritson to learn how marketing fundamentals support good decision making in times of transformation.
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The Race to Christmas 2025
The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.
Are you watching the race, too?