Ipsos Audience Activation

We hear from the media industry about three recurring themes: overcommoditisation, trust and transparency, and data privacy and regulation. 

To address these key issues, Ipsos has launched Ipsos Audience Activation, providing:

• Recognised industry standard audience intelligence based on the behaviour of real people
• Trusted and transparent source data, workflow and audience creation  
• Privacy-safe and future-ready integrations that don’t rely on PII or cookies

For buyers of advertising: we help you achieve campaign objectives by finding high quality audiences that are available for activation in demand side platforms across display, video and CTV. 
For sellers of advertising: we integrate Ipsos Audiences into publisher data stores to help you demonstrate you reach the audiences that matter to agencies and brands. 

There are two primary data sources fuelling Ipsos Audience Activation. Firstly, Ipsos iris provides a total understanding of what people do online (smartphones, tablets and PCs). It’s data with integrity, at the heart of which is the UKOM* endorsed, fully consented, passively metered nationally representative UK panel. 

 Audience segments are created from demographic, geographic and psychographics. The wealth of behavioural data we passively collect allows us to find and build audience segments based on actions such as: topic and interest consumption, funnel based activity (e.g. awareness / consideration / purchase), search terms, products viewed, and apps / URLs visited. 

Ipsos Global Influentials reaches those people in the top 20% of households based on income.  Given their influence and wealth, they are key to the profitability of a variety of sectors including B2B, finance, luxury, travel, tech and automotive. Ipsos pioneered solutions to reach affluent and business audiences in the 1970s and offers unrivalled expertise.

This global dataset unlocks access to demographic, psychographic, firmographic, financial, travel, and luxury data - enabling precise activation against high end audiences. 

Our integration approaches utilise fully consented panellist data and are future- ready and privacy-safe with no PII data being exchanged and no cookie synchronisation. To integrate we utilise AI and machine learning to build propensity models based on geolocation and contextual data.