An aerial view of a crowd of people crossing a road
An aerial view of a crowd of people crossing a road

The Rules That Make Us

25 February 2026 09:00 - 11:00 GMT
Central London

Predicting the cultural response to an issue is becoming ever more unpredictable. While organisations wrestle with problems that look technical, economic, or political, more often than not, culture is now the mediator between evidence and action.

Join us on the 25 February as we explore new ways of managing cultural fragmentation, through applying cultural insight to strategy, communications, innovation and policy design.

Hear from our panel of experts and grab your free copy of Oliver Sweet's new book, The Rules That Make Us.

  • Oliver Sweet, Head of Ethnography in the UK, Ipsos
  • Alberto Romano, Global Futures and Culture Planning, Diageo
  • Cat Drew, Chief Design Officer, Design Council

Register to secure your place for The Rules That Make Us

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