The Race to Christmas 2025
The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.
Are you watching the race, too?
After debuting last year, we’re back again to track, monitor and analyse all the festive campaigns of the major supermarkets and retailers, looking at what’s truly driving impact at Christmas.
Throughout the race, we’ll be monitoring and analysing festive ad campaigns, food and product innovations, brand web and app traffic, and online conversation and sentiment in an ecosystem view that will be overlaid with Ipsos proprietary data including 10+ years of macro trends.
Here's a sneak peak of how the major supermarkets and retailers are performing for branded recognition so far...
Discover more race insights here
