The Race to Christmas
The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.
Are you watching the race, too?
Throughout the race, we’ll be monitoring and analysing festive ad campaigns, food and product innovations, brand web and app traffic, and online conversation and sentiment in an ecosystem view that will be overlaid with Ipsos proprietary data including 10+ years of macro trends.
Whilst we get ready to launch the 2026 race, take a look at how the major supermarkets and retailers performed last year in terms of branded recognition...
Discover more race insights here
