Misfits Stories

Stop selling. Start storytelling.

Here's an uncomfortable truth: half of all advertising simply talks at people with zero relatable narrative. The result? Disengaged audiences and wasted spend.

Our Creative Excellence experts dissected 15,000 ads and uncovered an alarming reality: at least half of ads are not tapping into humanity's oldest superpower; storytelling. The payoff for using a Misfits Mindset to craft a great story? Nearly 3 times more creative effectiveness.

Discover more about why your next campaign needs to stop selling and start storytelling at our exclusive breakfast event on the 30 April. At this event, Ipsos' Adam Sheridan, the author of Misfits, and Eleanor Thornton-Firkin will be joined by Aldrick Degla, Senior Brand Marketing Manager UKI, Uber, and Andy Nairn, Founding Partner, Lucky Generals, to uncover exactly how and why brands should tap into this superpower. 
 

Register your interest