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  Foresight Publication

  How tech will drive AI’s growth by solving for human values

  AI could transform people’s daily lives whether in transformational or convenient ways. Since AI can be hidden, it’s important for brands and businesses to be transparent when they use AI with people, says Nicole Alexander, global head of marketing at Meta.

  07.31.23
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  Foresight Publication

  What brands should know about AI early adopters

  Generative AI could transform the way brands do business. Ipsos has identified six unique user segments of AI from a survey of early adopters to understand what they want from these tools. Ipsos’ Kim Berndt explains.

  07.31.23
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  Foresight Publication

  The future opportunity for AI is cross-cultural intelligence

  To interrupt discriminatory or unethical practices in AI, brands will need to bring diverse and contextual qualitative data into their AI workflow, says Ipsos’ Janelle James.

  07.31.23
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  Foresight Publication

  How we can build needed trust in AI through equity

  An AI-powered future will be powered by trust. In order to earn it, companies and platforms will need to reduce bias in AI by having diverse voices at the table, says Annie Hardy, a futurist for Cisco Systems.

  07.31.23
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  Foresight Publication

  Why responsible AI will unblock our worries

  The future of AI depends on the decisions we make today. Ipsos’ FAST framework can guide brands to make ethical decisions as they develop AI tools, says Lorenzo Larini, CEO of Ipsos North America.

  07.31.23

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  Why ethics should be at the center of new AI tech

  Whether they’re building AI chatbots or experimental interfaces for people with neurological disorders, brands need to keep ethical considerations at the center of their work. Taryn Southern, chief storytelling officer for Blackrock Neurotech, explains how.

  07.31.23
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  Foresight Publication

  Why humans plus AI are key to revolutionizing healthcare

  Dr. Kyu Rhee thinks the future of healthcare will be humans plus AI — and that this could make the patient experience more efficient, effective and equitable. Here’s why.

  07.31.23
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  Foresight Publication

  How AI will transform the patient journey

  Generative AI tools are already transforming the online patient journey, says Ipsos’ Ashwin Balasubramanian. Here’s what healthcare brands and providers need to know about how AI influences patient decisions and behaviors.

  07.31.23
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  Foresight Publication

  How AI will help people be more creative

  Here’s why Adobe’s Chris Duffey thinks AI as a collaborator could take human creativity and productivity to new heights.

  07.31.23
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  Foresight Publication

  Why AI ad testing needs a human perspective

  Successful advertisements are built on humanity — and that’s the one thing AI can’t offer. But that doesn’t mean AI won’t reshape the creative process, says Ipsos’ Rachel Rodgers.

  07.31.23
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  Foresight Publication

  How AI can make qualitative research faster and smarter

  Transforming data into insights can feel like looking for a needle in a haystack. Yadin Soffer, CEO of Xperiti, explains how Orra AI can distill qualitative data into actionable intelligence faster.

  07.31.23