What the Future
What the Future is an award-winning strategic foresight magazine. Each month, WTF takes a deep dive into a topic with exclusive data and expert interviews to highlight the trends and players of today that will shape tomorrow.
Love in the future: How people and brands will navigate shifting relationship norms
The future of how and who people love, how they express it and how they navigate the functional constructs of love is shifting and will impact everything from housing and financial services to jewelry and retail and more.
Companies have two big questions about the future of work: What will the implications be for their workforce and what will those effects mean for their customers? For the workforce, will new models — accelerated by the pandemic — emerge? Or will they revert to the old ways? Either way, the changes to how we live, shop, dine, and play could be profound.
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this What the Future: Identity issue, we reveal which forces influence who we are and what brands to media should know about representing and reflecting us in the future.
Six macrotrends will shape the future of wellness. One key trend: an aging population that will impact the growing caregiving crisis and how we innovate products and services to meet their needs. We will discuss this and more in the Wellness issue of Ipsos’ award-winning foresight magazine, What the Future.
America’s education system faces multiple changes that will impact how it prepares the workforce of tomorrow. The skills that workers need are rapidly evolving. The technology to teach those skills is advancing exponentially. Ipsos asks how do we ensure that we’re aligning education for the future workforce?
Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.
There’s a prevalent narrative that trust and truth are dead. In this issue of What the Future, Ipsos research finds truth and trust to be alive, important, and more valued than ever. Using exclusive new Ipsos data and research, coupled with expert interviews, we set the scene with the state of truth and how that plays out in the news media and for brands.
Would you ever use a virtual currency? A few months ago, you might have said no or thought that was far into the future. But in this issue of What the Future, one clear arc emerges. Currencies might not always be controlled by central, national banks. People who have historically been disenfranchised by traditional financial services can use new digital experiences. And finally...
For brands and media, the discussion about gender is evolving from representation to a more inclusive definition of expression. In Ipsos’ latest What the Future report, industry executives and thought leaders weigh in about how these changes will shape business in the coming years. For this edition, Ipsos surveyed more than 19,000 people around the world – and included a booste...