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Artificial Intelligence (AI)

Artificial Intelligence (AI)

Innovation Publication

Concept Testing with Digital Twins

By using AI-powered virtual consumers, digital twin models provide accurate predictions of product acceptance in mere hours, not weeks, allowing for the instant mass screening of product ideas.

06.15.26

Polling Survey

Where Republicans and Democrats stand on AI data centers

Five charts exploring how Republicans and Democrats feel about AI data centers and what that might mean for the road ahead

06.12.26

Healthcare Publication

Navigating the AI Confidence Trap: Ensuring Strategic Success Through Validated Insights and Expertise

AI is transforming pharmaceutical commercial strategies. Discover how to harness its speed without falling into the confidence trap.

06.02.26

Artificial Intelligence (AI) Survey

Global Attitudes on AI 2026: The Wonder vs. Worry Divide Deepens

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

06.02.26

Consumer Behavior Survey

There’s no consensus on Americans’ use of AI at work

Almost half of Americans say AI tools are making them more productive at work, but nearly as many (38%) say the tools are a good start but not ready to make “finished” projects, according to the Ipsos Consumer Tracker

06.08.26

Polling Survey

Comparing U.S. and global attitudes toward AI

Five charts on how Americans feel about the current and future impact of AI on society, and how Americans’ views on the technology stack up against the rest of the world

06.05.26

Artificial Intelligence (AI) Publication

How Google and Ipsos are closing the AI gap in the workplace

To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Ipsos research inspired their “a-ha” moment on AI adoption.

06.05.26