Artificial Intelligence (AI)


Polling Survey

Italian businesses believe businesses that fail to adopt AI risk falling behind competitors, want practical support to use AI

Findings of an Ipsos poll of 500 small- and medium-sized Italian business owners and employees

ARF Roundtable: Your Brain on AI

Join us to explore how AI shapes consumer thinking, behavior and decision-making, and how organizations can adapt their marketing and communications to meet consumer expectations.
Well Being Publication

The Life Well Lived is Camera Shy

Discover how brands can move beyond performative wellbeing to support real human connection
Polling Survey

Awareness and Understanding of Artificial Intelligence and Super Intelligence

Americans more familiar with Artificial Intelligence than Super Intelligence

Workers expect both carrots and sticks in their AI futures

Workers are just as likely to expect negative outcomes as positive ones if AI makes them more productive, according to new data from the Ipsos Consumer Tracker

We want humans in the loop with AI for critical thinking, empathy and ethics

People want humans working with AI for critical thinking, understanding situations, ethics and judgment, according to new polling from the Ipsos Consumer Tracker

The Human Advantage 2026 Conference

Two Days. World-Class Minds. Big Questions. Ideas That Can Make a Difference.

One in three Americans have talked to a chatbot instead of their doctor

One in four Americans say they have experienced medical nihilism, including one in three younger Americans, according to new data from the Ipsos Consumer Tracker

ANA: The Expectation Gap

Join us for ANA’s one-day conference and hear from brand marketers who have harnessed the power of AI to drive efficiency and growth – all without sacrificing the human touch that drives consumer connection.