Advertising


Advertising Publication

From Overwhelm to Opportunity

Five steps to scale social creative impact, not just volume.
Advertising Event

What’s Next for OOH Advertising in America

Join Ipsos at OOH MEDIA CON to hear from the brightest minds across advertising and marketing as they explore the latest trends, strategies, and innovations driving the future of the out of home advertising industry.

ARF: How to Win an ARF David Ogilvy Award

Join us to hear from the Awards Jury on how to improve your technique in crafting an ARF David Ogilvy Award application.
Advertising Publication

Why the Biggest Event Stages are Becoming a Trust Play for B2B brands

Check out insights and learnings from Super Bowl LX
Advertising Publication

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
Advertising Events replay

2026 Ipsos Super Bowl Post-Game Show: Ads Edition!

Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.
Advertising Publication

These are the 10 best Super Bowl ads of 2026

Hard data from Ipsos reveals the most powerful ads of Super Bowl LX, and why they succeeded with different audiences
Advertising Publication

The Best Ads of Super Bowl 2026

Ipsos’ analysis of the strategies set to dominate the 2026 creative season