Advertising

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands.

In a world of AI-augmented output, brands and institutions need real insights on real people to earn attention and get results. Ipsos can help.

AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now

Join Ipsos at OOH MEDIA CON to hear from the brightest minds across advertising and marketing as they explore the latest trends, strategies, and innovations driving the future of the out of home advertising industry.

Join us to hear from the Awards Jury on how to improve your technique in crafting an ARF David Ogilvy Award application.

Check out insights and learnings from Super Bowl LX

Stop selling. Start storytelling.

Winning the battle for memorable attention in advertising.

Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.