Brands

Learn more about how capturing the mess of real life builds better brands.

Join us as we explore how you can harness the power of human insight to tailor your products better and connect with audiences looking for relatable brands.

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the U.S., UK, Canada and Australia.

This research, conducted by TikTok in collaboration with Ipsos across seven global markets, explores how the platform has become a "second screen" and a driver of measurable real-world actions for rights holders and brands.

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.

South by Southwest® dedicates itself to helping creative people achieve their goals by celebrating the convergence of tech, film, music, education, and culture.

Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.

Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.

Winning the battle for memorable attention in advertising.