Brands


Brands Webinar

Real Reality: Connecting with people to power brand success

Join us as we explore how you can harness the power of human insight to tailor your products better and connect with audiences looking for relatable brands.
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the U.S., UK, Canada and Australia.
Brands Survey

TikTok's Role in Next-Gen Fan Engagement

This research, conducted by TikTok in collaboration with Ipsos across seven global markets, explores how the platform has become a "second screen" and a driver of measurable real-world actions for rights holders and brands.
User Experience Press release

Unlock your Brand’s Online Potential and Make Every Interaction Count

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.

SXSW 2026

South by Southwest® dedicates itself to helping creative people achieve their goals by celebrating the convergence of tech, film, music, education, and culture.

Fewer Americans want brands to remain neutral

Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.
Brands Publication

The Context Advantage: Winning the moments that matter

Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.
Advertising Events replay

2026 Ipsos Super Bowl Post-Game Show: Ads Edition!

Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.
Advertising Publication

The Best Ads of Super Bowl 2026

Ipsos’ analysis of the strategies set to dominate the 2026 creative season